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FreightVerify: Real-time Freight Intelligence and Visibility for Complex Enterprises

David McGuffie, CEO, FreightVerifyDavid McGuffie, CEO
Real-time visibility of a supply chain is critical for the complex enterprise. What organizations require is a robust, supply chain platform that not only provides real-time visibility and intelligence but also transforms the way the complete supply chain operation is managed. This is precisely where FreightVerify is present, by offering a shipper-centric logistics platform that allows complex enterprises to manage entire business operations effectively and efficiently. David McGuffie, CEO of FreightVerify explains, “In adverse situations, the business intelligence required to make the right decision is extremely valuable. This is where FreightVerify thrives; complex supply chain environments are the best cases to demonstrate our solution’s value.”

As an example, if a consumer goods company is shipping to a grocery store, although it may be an important shipment, the grocery store doesn’t shut down if the truck fails to arrive on time. In the case of a complex enterprise, such delays could result in an assembly line shut down because component supplier parts did not arrive on time, leading to significant costs. Complex enterprises in their quest to prevent a shutdown situation have to make major investments and even expedite goods in a premium freight mode if necessary.

Another concern for complex enterprises is that most of the logistics and supply chain teams are heavily dependent on their suppliers for critical data that is most often garnered from multiple sources, stored in fragmented systems, and generally not available in a timely manner to support supply chain operations.

FreightVerify’s robust supply chain platform acquires data from dozens of sources in the transportation ecosystem and presents a real-time view in a single pane.

This enables complex enterprises to quickly gather and normalize data and perform analysis and execution that leads to cost savings and efficiencies.

Trusted by the world’s top automotive manufacturers, our platform has the power to reduce complexity and cost, improve customer satisfaction, and anticipate problems before they occur


FreightVerify mainly focuses on those enterprises, where all shipments tend to be critical and significant investment has been made to ensure reliable delivery. FreightVerify’s ability to track shipments in real-time at the part, VIN, or order number level and understand the details of plan versus actual parts in a comprehensive way is what makes them second to none in the logistics space. All in all, “Unlike other vendors in the market, our sole focus through our platform is to work with complex enterprise shippers and deliver unparalleled real-time, end-to-end visibility and significant value in the most challenging scenarios,” states McGuffie.

The effectiveness of FreightVerify’s solution can be best explained with a case study. One of FreightVerify’s customers had invested in a large material follow-up group to track about 20,000 shipments a day that were inbound to its North American assembly facilities. It was a complex many-to-one approach, where components from a broad set of suppliers were required to build the product. Upon implementing FreightVerify’s shipper-centric platform, the customer realized that they could take an exception approach and deploy those material follow up resources on the five percent of the shipments that were truly behind schedule and required additional intervention. Due to the reliability of FreightVerify’s ETA and the ability to track critical parts as well as shipments, the customer is able to improve the efficiency of supply chain operations and generate significant savings.

Along the path of product enhancement, “Our platform is embedded with artificial intelligence and analytics to help customers optimize routes and reduce total transportation time across multiple modes,” says McGuffie. With their highly skilled team, FreightVerify is committed to helping shippers streamline their processes, drive value and digitally transform their approach to supply-chain management.